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Partnering With Artist Heemin Moon

Last week SM Denim participated in the New York edition of the denim fabric Kingpins Show. They officially launched their new Indikon technology during the show. This innovation is developed by the Pakistani denim mill to reduce the water usage during the dye process, a new technology added to their responsible production of denim fabrications, enhancing their overall sustainable denim mill.

Next to the introduction of Indikon, SM Denim also partnered with Heemin Moon, better known as Moon. A graphic designer, 3D creator, and dog artist. Together they developed a special installation for the show called Blue Re-volution.

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About Artist Heemin Moon

Heemin Moon is a successful 3-dimensional artist from South Korea. He pursues his designs with common and familiar subjects that easily bring communication and relationships among people. The desire for his creations are derived from his surroundings , since he’s interested in investigating the essence of creatures around him, which can be complicated, delicate, and sometimes absurd too.

Much of his work gets inspiration from these influences and he likes to re-think and to re-construct them in a most basic way within his three-dimensional formula. Heemin Moon gets especially inspired by dogs and he uses them a lot in his work where he re- discovers and re-interprets their fundamental meaning, shape, and expression. He believes that art should have elements that reflect the essence of life and familiarity that everyone can approach easily.

Next to his collaboration with SM Denim, Moon is now focussing on gallery exhibits around New York City, showcasing his 3 dimensional art “animals“.  His core shapes are formed with a bioplastic material, called PLA, an environmentally responsible, plastic derived from renewable biomass.

This is important to Moon, as it fits into his position with all of his showcases incorporating up -cycled textiles, as well as scraps of metal and wood salvaged from flea markets and thrift stores.

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sm denim

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The Collaboration Installation

The SM Denim X Heemin Moon installation at Kingpins Show is made with some new denim fabrics produced by the mill. Moon used these newly developed constructions to create a sort of animal gathering in front of three large “denim” waterfalls. The animals are adorned with a variety of fabric shades, the same as the waterfalls, as well as denim garment remnants from past denim mill sample collections.

Attendees at the Kingpins Show could take place in this, specially created denim world, while taking a picture with their (denim) friends. successful activation that attracted many people, and a brilliant way of showing new denim fabric innovations.

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sm denim

The Denim Waterfalls In The Installation

In many cultures, a waterfall is often used to symbolize the flow of life. Without waterfalls and their purification of water, we would have no fish to eat, and other animals that live in water would die which would affect the eco-system. Waterfalls also help in turning waste that runs in the water into nutrients that help plants to grow. So the concept of waterfalls was no accident as the backdrop for the sustainable showcase.

The SM Denim X Heemin Moon denim waterfalls were crafted in various weights, indigo colors, washes, and laser treatments. Dorothy McNee, VP of Sales and Marketing in N/A, commented that this was a “playful way of showcasing SM Denim’s approach to their serious ecosystem message. We wanted to highlight the importance that manufacturers MUST conserve their resources now,  re-think the processes of their denim textiles, re-use, re-cycle, and up-cycle waste, fibers, with new energy sources and methods.” Dorothy is a strong advocate for sharing information and feels mills can collaborate more with one another to create meaningful and responsible textiles.

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.