The Snake & Dagger Brand Celebrates Craftsmanship
The Snake & Dagger brand is founded by designer Roy Westfield from London, UK. With the brand, he’s creating selvedge jeans made with the authentic craftsmanship of the finest Japanese mills and people. This to reach a high standard pair of jeans.
With the brand, Roy is searching for that original lived in feel of great denim. Several artisanal techniques are applied to the fabric. Each rip, fade and paint splatter is subtly applied by hand, this to ensure that no two pairs are exactly the same.
The brand was first released in 2010. Now years later the collection is relaunched with eight excellent pieces which are divided into three different fits. To promote the collection Roy made a very cool Airstream land yacht, better known as the Snakestream, which he starts to build on during 2016. This great idea was born as he couldn’t afford a store or a showroom, so this experience Airstream was a very good and eye-catching solution. It’s equipped with two Union Specials, darning machine to offer repairs, button rivet press so it’s a workspace too.
The Airstream land yacht, better known as the Snakestream.
The Art Of Making Jeans
In the film ‘The art of making jeans’ the founder gives a unique insight into the brand. You will see interviews with the people behind the brand; the founder, denim artisans and jeans specialists in Japan working on the products.
Blue Krait – Classic Vintage Distressed Denim Jeans
One of the highlights of the brand is the Blue Krait – Classic Vintage Distressed Denim Jeans. This pair of jeans is made of Zimbabwe cotton. The pure natural indigo 14oz selvedge denim fabric is woven at the Japanese Kuroki mill. The jeans is a classic and timeless 5 pocket jeans with tapered legs and a regular rise.
The finish of this jeans is achieved by a series of processes. First they stonewashed it to achieve a typical vintage colour. During the next step, they applied several technics as distressing, damaging and repairing, and then finally giving it a colour spot tinting and over-dye treatment to complete the authentic looking vintage aesthetic.
As with all Snake & Dagger jeans, the construction is as important as the denim itself, therefore, all their jeans are made using the highest standards possible. For sewing and construction, every pair is made with double felled seams for strength and clean inside seams. Customized YKK top fly button, shank buttons, and rivets. Every pair is finished with Union Special chain stitched hems as standard.