The Story Of Atelier & Repairs By Maurizio Donadi

The driving force behind Atelier & Repairs is Maurizio Donadi. A creative mind with his more than 35 years of experience in the fashion industry at big players as Ralph Lauren, Benetton, and Levi’s. He created a new concept with a circularity approach. With Atelier & Repairs, he re-imagine what already exists through intentional design.

The Concept Of The Brand

Atelier & Repairs is a design-driven product and services platform dedicated to circularity. They approach design from the perspective of sustaining a product through many lives by utilizing intentionally selected leftovers and sustainably made textiles while manufacturing with as little environmental impact as possible.

A Second Life

With the brand they give vintage pairs of jeans, unsold garments, and deadstock and old military pieces a second life. They also collaborate with other brands to upcycle their unsold garments and make them more beautiful, and special, so they’re ready for a new sales round.

Their Mission

Their mission is to establish a new world standard of infinite reuse by reducing excess at both artisanal and industrial levels. The outcome are jeans, pants, jackets, hoodies, shirts, and scarves and so on. Each item will turn into a one of a kind piece that can be worn for many years to come.

Video Interview

Maurizio Donadi recently gave an interview, and an insight in his atelier for Spectrum News 1 on television. Watch it here below;

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.