duddleware

The Long History Of The Brand

The Dubbleware brand was created in 1924 by manufacturer M. Hoffman in 1924. The first factory was in Hoffman’s hometown of Boston, Massachusetts. The brand was quickly adopted by farmers and became the standard for workwear across America in the 1930s. The factory was heavily affected by the conflict during the 40s and closed down after the Second World.

Dubbleware

The First To Create Inclusive Workwear

The factory was the first to create inclusive workwear, that geared the marketing towards women as well as men. The brand has always been committed to creating the best workwear on the market, operating under the tagline ‘Demand the best’ during the 1930s an ethos that has remained unchanged to the present day. The original product offering ranged from denim pants to hickory dungarees and chambray boiler suits.

To this date, Dubbleware is still working on perfecting the silhouette for workwear, in turn creating timeless pieces.

Dubbleware

Dubbleware

Dubbleware

Dubbleware

The Rainbow Selvedge Styles

Nowadays, the Dubbleware brand develops a full collection for women and men. The collection goes from t-shirts, sweats, jackets, to pants, and jeans. One of their recent key styles are made with iconic rainbow selvedge fabric from Japan. They used this recycled cotton fabric for their Nimes jacket, and Lyon pant too. The fabric features multi-color and shows a beautiful nep.

The Nimes jacket is made with one chest pocket, better known as a Type 1 denim jacket style. The jacket is tonal stitched, and features brass Dubbleware branded buttons. The jacket looks clean and will get more character overtime when it will be worn.

The Lyon pant is the brand’s reiteration of their iconic classic workwear pant. It has a loose fit featuring a classic notch true to the archives and is finalized with a cinch back. The pants have also brass branded buttons, two front, and back pockets, and is also tonal stitched.

Dubbleware

dubbleware

dubbleware

dubbleware

https://dubbleware.com

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.