momotaro longjohn

Mini-Documentary About Momotaro

Based in Singapore, CNA covers global developments with an Asian perspective. For their latest mini-documentary, they went to Kojima, Japan to meet the founder of denim brand Momotaro, Hisao Manabe.


Content Of The Docu

In the mini-documentary, you will learn about the story behind the Momotaro brand name. You will also learn how Mr. Manabe created in 2010 a 600-meter long ‘Jeans Street’ in the Kojima town, known as the birthplace of Japanese denim. During the years more than 40 denim brands opened the doors of their stores.

Also, in the docu, you will see how they produce their jeans. He’s showing how he’s dyeing the cotton threads in indigo-dye vats to achieve the right color. This is part of their flagship pair of Momotaro jeans. The fabric of this pair is woven on an authentic wooden shuttle loom. It takes around one week to weave material for just one pair. The workshop produces only four pairs of these special ‘Gold Label’ a month.

This and many more can be seen in the mini-docu by CNA.

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.