Tony Patella and Pete Searson are the founders of the Tellason denim brand. They have been friends since 1990. Their love for durable goods, their respect for where they came from and who made them is the basis in their Tellason brand. They are 100% committed to the city of San Francisco and will make their jeans and only there, forever as they say. San Francisco is the home of the blue jean culture, so they don’t see why they have to change their production to somewhere else to save a couple of dollars. Perfect example of slow fashion instead of mass production. Only the best is good enough for the Tellason guys. Watch below the story of Tellason. Enjoy!

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.