tenue.

Special Tenue. x Cone Denim Collection

The Tenue. brand launched last week their new collaboration collection with American Cone Denim mill. This special collab collection features their most sustainable denim styles yet. In total, they created three limited denim styles.

tenue. cone denim

tenue. cone denim

Their Most Sustainable Denim So Far

The Tenue. x Cone Denim collection contains two jackets, the Clint and River, and a pair of jeans, the Penn. This capsule collection is made from a 100% organic, natural indigo-dyed denim fabric produced by Cone Denim. The collection is produced with a low-impact treatment, which means, less water, less energy, and less chemicals. The collection is produced locally in Italy. Tenue. believes that the most sustainable garments are the ones that last the longest.

tenue. cone denim

tenue. cone denim

tenue. cone denim

tenue. cone denim

Limited Run Of Production

The collection is made with limited runs as the Penn jeans is made in 300 pieces, and the Clint and River jackets both in 120 pieces. The collection is available via the brand’s webshop, but also via some of their selected retail partner’s distribution.

Tenue. is also opening its first physical store this August on Utrechtsestraat 103, Amsterdam. More info will follow soon on this new retail adventure where you can experience the total brand.

tenue. cone denim

tenue. cone denim

The Collab Video

In the video here below you will see and learn more about the Tenue. x Cone Denim collaboration collection;

www.tenuejeans.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.