A New Milestone That Shakes The Industry

Two global denim players Soorty and ISKO have joined forces to transform the industry and introduce new, exciting ways of working and doing business. They developed a business model that is a first in the denim industry with a potential to change working practices for the better, while unlocking value for the entire market by scaling up responsible innovations.

isko soorty

A Unique Collaboration That Opens New Business Doors

Soorty and ISKO signed a landmark technology licensing agreement which sees the two companies working in partnership on the production of fabric and garment collections. The collaboration combines ISKO’s renowned expertise in creating best-in-class, patented technologies with Soorty’s extensive vertical production network, which will be utilized to produce the collections. The outcome is a unique collaboration that opens the door to significant new business opportunities for both companies and will enable them to meet customers’ needs on a greater scale.

Soorty and ISKO are two players that are at the forefront of sustainability, inclusivity, technology, and education in the industry and are driven by a shared approach that prioritizes synergy, cross-fertilization, and a quest for constant improvement.

ISKO was the first company to create an ingredient brand that offered its customers the added value of intellectual property protection, as well as its pioneering Responsible Innovation™ approach.

Soorty is a denim manufacturing powerhouse with a global, vertical integrated setup and a focus on design, innovation and sustainability, believing responsible denim should be produced at scale, and for all.

isko soorty

Courtesy of ISKO.

The First Collaboration

The first collaborative effort between the parties is the launch of the ISKO Future Face™ by Soorty collection. With this collaboration they’re using ISKO’s innovative ISKO Future Face™ technology, produced by Soorty specifically for the US market. ISKO Future Face™ is a patented woven fabric that looks like a knit. It combines a soft, silky finish with comfort, enhanced shape retention and a flattering drape, while maintaining all the properties of true denim.

isko soorty

Courtesy of ISKO.

The Committed Vision Of This Partnership

“With this partnership, we are paving the way towards the implementation of new best practices that will change the industry forever”, said Marco LuciettiISKO Director of Strategic Projects“We truly believe that going beyond the traditional conception of competition can really push change for the better: a better service for our customers, a better business, and a better future.”

“We believe in cooperation over competition. And we believe that this cooperation – which is the first of its kind in the industry – will unlock immense value for brands and consumers”, said Asad Soorty, Director of Soorty Enterprises. “ISKO Future Face™ by Soorty is a truly game changing offer that can be used to create an endless array of products, all of which are in high demand in both the pandemic and post-pandemic world. We’re hugely excited by the possibilities this opens up for the market.”

Soorty, Pakistan’s largest vertically integrated denim company, is committed to a vision of a clean, green, and fair future for all and ISKO’s Responsible Innovation™ approach is founded on creativity, competence, and citizenship and demonstrates the company’s effort to make the world a better place, explaining why this unique partnership is a perfect alignment. Today’s business landscape is calling out to all stakeholders to create connections that help take care of the planet and its people.

isko soorty

isko soorty

Courtesy of ISKO. / /

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.