Denim Première Vision

The Show Continues Its European Tour

This month, on November 23rd and 24th, Denim Première Vision continues its European tour in Milan, Italy. After the successful edition in Berlin, Germany last June, it’s now back with its return to Superstudio Più in Milan. This edition will be bigger than ever as it will celebrate its 15th anniversary as Denim Première Vision started already 15 years ago.

During these two upcoming days, this unique, inspiring denim destination will invite the international denim and fashion community to broaden their business perspectives and discover new sources of creativity.

Denim Première Vision

Denim Première Vision

More Than 65 Exhibitors From More Than 14 Different Countries

At the upcoming Denim Première Vision, the trade show presents a selective offer from over more than 65 exhibitors. These are leaders in the global creative denim industry. More than 14 different countries including Italy, Spain, Turkey, Japan, Morocco, Bangladesh, and Pakistan are coming together. They represent the full range of supply chain activities: spinners, weavers, garment manufacturers/laundries/finishers, component and accessory makers, and technology developers. They will show their new denim developments for Spring and Summer ’24.

Denim Première Vision

Denim Première Vision

 3 Informative And Inspirational Forums

This edition, instead of a single Trends Agora, three separate areas centrally situated at the show will present the main directions and inspirations for the spring summer 24 denim season.

The first two forums will present the dominant seasonal trends and main directions in terms of innovation, creation, and product development via texts, images, and a cutting-edge selection of fabrics, accessories, and finished products from the collections of the show’s exhibitors.

The third forum is intended to inspire the future denim collections of brands and fashion designers via an inspiring, immersive video experience designed to literally plunge visitors into the heart of the season’s denim trends.

Denim Première Vision

Denim Première Vision

What To Expect At Denim Première Vision In Milan, Italy

The Denim Première Vision show in Milan has a full and exciting program that features;

  • A new program of talks by exhibitors and experts regarding industry challenges; sustainability, digitization, production, etc. Seminars are created and produced by the Première Vision fashion team to inspire designers and guide buyers in building their future denim collections.
  • Denim Trend Tasting and Digital Live Sourcing: fashion seminars conducted online and at the show by the Denim Première Vision fashion team to help guide creatives in designing and building their denim collections.
  • The Denim Fashion District: for the 2nd consecutive season, some ten ready-to-wear and accessories brands will preview their collections created in partnership with show exhibitors.
  • Workshops and special events: unique experiences to better understand the techniques behind working with denim.
  • A wine and cheese event organized on the first day in partnership with Turkish denim maker ISKO, to celebrate indigo fabric and the 15th anniversary of Denim Première Vision.

On Thursday 24th of November, there’s a conference with Andrea Rosso, Diesel’s Sustainability Ambassador, who talks about the definition of what a good pair of jeans is, what is sustainable and responsibly made denim, and what is the roadmap for making good denim.

Go for the full program of the upcoming edition of Denim Première Vision here.

Denim Première Vision

Denim Première Vision

When & Where

The Denim Première Vision will take place on 23 + 24 of November, 2022

Superstudio Più in Milan
Via Tortona, 27
20144 Milano MI, Italy

Denim Première Vision

www.premierevision.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.