The Wild One is an American film directed by László Benedek and produced by Stanley Kramer. The film was produced in 1953 and something really outstanding, something different. It was the same period that the legendary Rock & Roll music era started. 

The main character of the film, Johnny Strabler, played by Marlon Brando, became a true cult hero in the 1950’s. The Wild One film is the original outlaw biker film. Marlon Brando’s outfit in the film became very popular amongst the youth; biker jacket, white t-shirt, jeans and boots. This is still the ultimate denim outfit for the original denimhead. The Wild One is a cultural classic and a statement for the denim industry.

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.