Lately I bounced on a great new clothing treasure, called Union Spark. Union Spark is originally an American brand, founded 1925 in Georgia, U.S.A. but is since 2012 owned by the Italian company Sevenbell that is continuing the American heritage. Back in the days the brand produced t-shirts for colleges and for the U.S. Army and still today, the brand is influenced by classic Army items, in the style of Steve McQueen in ‘The Great Escape’ and Marlon Brando’s ‘The Wild One’.

Sevenbell, more famous for the brands Roy Roger’s and President’s, is for the season of Autumn/Winter 2013-14 releasing a first mini collection of Union Spark tees, mixing the touch of the 50’s with their 100% Made in Italy manufacturing. The t-shirts are made in the same way today as they were back in the days – produced on the same looms, the t-shirts looks like they would be coming straight from that era, without unnecessary ‘aging’ processes.

The amazingly authentic collection will for this first season be exclusively sold on and what is nice to mention is that you will receive 10% discount if you subscribe on their website before the launch. See the images here below and you’ll know that this is worth to have an extra look at! All in all happy to see that a historic brand like this one is still alive!

Roy Roger’s: & President’s:

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.