Branding In The Denim Industry
Branding is always an important element in the denim industry. During the 1930s and 1940s denim brands became active in branding and positioning their brands to their target audience, the cowboys. Lee started also in this era with its unique approach to push the brand more into the Western lifestyle. Decades later they were still active with this approach and developed a boot jack. This boot jack is probably made somewhere in the 1970s.
What Is A Boot Jack?
A boot jack, also known as a boot pull, is a small tool that aids in the removal of boots. Most of the time boot jacks are made of wood. It consists of a u-shaped mouth that grips the heel of the boot, and a flat area to which weight can be applied with the opposite foot. To operate it, the user places the heel of the boot in the mouth of the jack, stands on the back of the device with the other foot, and pulls his foot free of the front boot. The process is then repeated to remove the other boot as well.
It’s a simple, yet perfect and useful tool to get quickly out of your boots. It avoids that you have to bend over or have to sit down to remove them. And, they’re especially very handy when your boots are full of dirt.
The Lee Jeans Boot Jack
The Lee jeans boot jack is made of wood and has on top a branded branding design of their Lee Riders. A pair of their jeans is used, and a slogan is attached as ‘Authentic Western Pants’. Nowadays you come across these Lee boot jacks on reselling platforms like eBay and Etsy and are collector items for every denim enthusiasm.