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US Denim Mills Is Dedicated to Eco-Friendly Solutions

Sustainability isn’t just a buzzword for US Denim Mills of US Group. In fact, it’s a way of life. US Denim Mills is committed and dedicated to pioneering eco-friendly solutions, with their latest endeavor being the #seedtojeans initiative named ‘Sativa ReJean’. As everyone knows, the climate is changing drastically and is increasingly having a huge impact on our world. We all need to recognize the urgent need to use alternative natural fibers to bridge the gap between cotton production and consumption.

The Power of Hemp in Production

US Denim Mills of US Group is led by the mission to do well by giving back, extending this ethos to all their employees, stakeholders, communities, and the environment. As hemp emerged as the frontrunner in sustainability, it was a natural step to focus on this natural fiber. It offers numerous benefits over traditional cotton. Hemp grows rapidly with minimal water and chemical requirements. It boasts superior strength, durability, and antimicrobial properties. Unlike cotton, hemp’s deep roots prevent soil erosion, making it an environmentally sound choice.

us denim mills

Image provided by US Denim Mills.

The Groundbreaking Hemp Cultivation Project

In the fertile lands of Pakistan, particularly suited to hemp cultivation, US Denim Mills of US Group partnered with the University of Agriculture, Faisalabad, to spearhead a groundbreaking hemp cultivation project. Leveraging cutting-edge research and a diverse team of experts, they successfully integrated hemp fibers into denim manufacturing, unlocking their full potential.

US Denim Mills of US Group embarked on an extensive wild hemp research in 2021, followed by seed selection and sowing in 2022-2023. By June 2023, mature hemp plants stood tall, ready for mechanical decortication to extract the bast fiber. After careful processing, hemp fibers were seamlessly blended with cotton in March 2024, resulting in a versatile yarn ideal for fabric production.

From Seed to Jeans

The culmination of this journey saw the development of a capsule collection of denim fabric, Sativa ReJean, seamlessly pushing forward the idea of #SeedtoJeans by blending hemp and cotton fibers.

This journey marks the story of the hemp revolution, showcasing the transformative power of innovation and the inherent beauty of nature in shaping the future of fashion. The vision of sustainable fashion was brought into reality with stylish garments crafted from hemp fabric, ready to make their mark on the world stage.

US Denim Mills of US Group journey proves that with passion and perseverance, sustainable fashion is not just a vision but a reality. Follow US Denim Mills of US Group, as they redefine the future of fashion, one hemp fiber at a time. Together, let’s create a world where style meets sustainability, leaving a lasting impact on generations to come!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.