veerkracht

The First Exhibition At Fashion In Helsinki

The sustainable platform Veerkracht presents its first exhibition at Fashion in Helsinki. The Fashion in Helsinki event focuses on young upcoming designers and new emerging brands. This exciting event includes screenings, presentations, fashion shows, exhibitions, and discussions, it celebrates sustainability, innovations, and creativity.

Fashion in Helsinki is organized by Juni Communication in collaboration with Aalto University. The event is supported by the Ministry of Education and Culture and started on the 30th of May and will run until the 5th of June.

veerkracht

veerkracht

A Creative Dialogue And Collaboration

During the Covid pandemic, Veerkracht has worked in creative dialogue and collaboration between Europe’s leading denim hub Amsterdam, London, and other European cities. The Veerkracht team includes Finnish and British designers and artists and four young Dutch denim talents who have worked closely with the Finnish curator Jani Kaila and Dutch denim sustainability specialist Maarten Wentholt.

At Fashion in Helsinki, Veerkracht presents a special collaboration project with Vince Reece Hale. This collaboration showcases the sustainable denim capsule collection, Fire, which addresses denim’s number one topic at the moment, climate change and the denim industry’s relationship with overproduction and waste.

Veerkracht Presents Sustainable Solutions With Their Exhibition

Denim is one of the most widely used fashion fabrics in the industry, and when traditionally produced, it consumes huge amounts of water and harmful chemicals. The Veerkracht exhibition presents solutions developed by industrial companies for the production of nature positive denim using less water, energy, and harmful chemicals as well as experiments and statements of the participants relating to natural dyeing techniques and sustainable treatments, waste, biodegradability, and upcycling.

The Veerkracht team has experimented with biospheric FashionLabs to set up in four biodiversities in Sahara, Veneto, Amsterdam, and Turku Archipelago. All the participants have worked with denim, which has been treated with soil and water enzymes and regenerative natural forces. Special results have also been achieved with natural rusting processes.

veerkracht

veerkracht

The Return Of 100% Cotton Puristic Jeans

All of the styles at the Veerkracht exhibition at Fashion in Helsinki are 100% cotton puristic jeans. Jeans with no stretch and no synthetic fibers. The styles are inspired by loose, tapered, and Japanese heritage five-pocket jeans.

Another highlight of the exhibition is the test of the biodegradability of denim fabrics. With this test, Veerkracht tested three sustainable raw denim qualities in natural soil and water conditions. This is to explore the behavior of the fabrics.

So, the fabrics were three months in the soil in Italy, three months in the soil in Amsterdam, and three months in the canal water in Amsterdam. With this experiment, they want to show that the current trend, stretch denim, contains harmful fibers which do not break down in nature. The synthetic materials used to manufacture these jeans contain elastane and polyester (or other materials used to blend fabrics) that aren’t biodegradable.

veerkracht

veerkracht

About The Veerkracht Team

The Veerkracht Collective contains talents such as Enzo Faber, Mickey Gibbons, Jani Kaila, Luna van Kessel, Katja Kiviranta, Judith Lyons, Harri Niskanen, Florian Regtien, Josien Verwoerd and Maarten Wentholt.

Their innovative sustainable industrial collaboration with environmentally friendly and certified natural mineral pigments has taken place at Zaitexfashion Laboratories in Veneto, Italy.  The Veerkracht jeans capsule has been developed under the guidance of Maarten Wentholt and Jani Kaila in collaboration with participating artists. The dialogue has resulted with less harmful chemical processes and innovative organic options. The close dialogue with the industry partners continues to improve processes and technologies.

The responsibly developed sustainable raw denim qualities used at the Veerkracht exhibition are from top-notch denim companies such as Re-Gen from Candiani Denim Mills, Rebirth and Rebirth Gold from Bossa Denim Mills, and DryIndigo from Tejidos Royo Mills.

veerkracht

veerkracht

Follow The Journey Of Veerkracht On Social Media

You can follow the Veerkracht updates and journey via their Instagram account: @veerkracht.dialogue.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.