Introduction of Ben Viapiana

Ben Viapiana is the driving force behind the Viapiana brand which is named after his family name. Ben is making bespoke jeans on a very high level. His tailor skills is something familiar as his father was surrounded by the tailoring industry in Italy from his youth. The skills from his father made that it was a natural step for Ben Viapiana to enter the crafted industry too. Picking up the needle and thread and stepping on a few pedals of his sewing machines was a nice escape to a free and borderless world of custom anything. Slowly moving his boundaries away and opening new doors he started to create pieces that not only he was proud of, but pieces that people wanted to buy. He started to custom for anyone and everyone. Ben is using older machines for the reason that it gives the wearer as well as the maker a sense of accomplishment and care. Fine-tuning and respect to the machines he use is an important part of coming out with a satisfying product. The goal with Viapiana is always to create something unique with a high standard. Viapiana custom denim is located at 1139 College st. in Toronto Canada.

Ben Viapiana at work in his atelier

About the Viapiana brand

Living a life of individuality can be a cliched statement on a clothing company’s website, but when your product is made to order this phrase becomes a little more valid. Viapiana’s products are for those that embrace the time and passion put into the work preparing a piece for purchase. Whether you are custom ordering, remember that with each Viapiana piece, you can find a quality craft that lasts wear upon wear, season upon season, and year upon year. In fact the creations from Viapiana are not only clothing items, they will become a part of the wearer too as the fabric aged with time. This gives the wearer a strong bond with his unique bespoke Viapiana item.

Custom made Viapiana styles

How Viapiana works

You can create your ultimate pair of jeans, waist coat or jacket by Ben Viapiana. It all starts with measuring your sizes from the waist band, front rise, back rise, top thigh, the knee, the length and the hem. You can see here how it works. After this first step you’re ready to pick your favorite (denim) fabric. Ben Viapiana is using a lot of Japanese selvedge fabrics from mills as Kurabo, Kaihara and Nihon Menphu.

Selvage denim fabrics

The next step is picking the right trims as rivets, buttons, thread and patch to complete your custom Viapiana item. There are so many options, so take your time picking the ones that matches with you wishes. Its also possible to create your own arcuates, stitches, etc. Its all about the details.

The video shows Ben Viapiana at work creating a new pair of custom Viapiana jeans.

Visit to see how it works and how to order your own pair of Viapiana.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.