nudie jeansThe Naked Truth About Founder Nudie Jeans Maria (Erixon) Levin

In 2001 Maria started her Nudie Jeans denim journey. Since then it is one of the most successful denim stories worldwide. She’s living a life of artistic output via her denim design, sustainable ambitions, and here a passion for denim.

In the new episode of ‘The Naked Truth About’ Maria reflects on the essence of Nudie Jeans, denim, and jeans as a garment. You will see behind the scenes, and they visited her in the design studio at Nudie Jeans HQ and her creative studio on Sweden’s west coast.



Orange Thread & Japanese Selvedge Fabric

Another cool thing about this video is that you will learn how the classic Nudie Jeans orange thread came about and how they eventually ended up working with the legendary Japanese Kaihara selvage denim fabricators.


Quote By Maria

Maria Erixon Levin: ‘There’s almost nothing as timeless as a pair of jeans. They can be worn by babies, you can even be buried in your jeans.”


The Entire Denim Story

In 2019 Maria released her debut book ‘Start Your Own F*cking Brand‘ where you can read her entire denim story. Read more about this book here.

Watch the ‘The Naked Truth About’ with Maria Erixon Levin here below.

If you’re interested in showcasing your brand or product on Long John to reach your target audience, please read more about the possibilities here, or send an email to:
Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.