Recent Video Denim Projects

Next to running this online denim magazine I’m working as a freelance denim specialist for brands and retail too. As a freelancer I’m using my more than 25 years of knowledge in the denim, footwear and lifestyle industry (click here to see my experiences).

If you’re interested in freelance (denim) support, read more about it here, or send an email to:

In the videos below I highlight some of my denim projects, and what I’m doing in general within the denim industry.

How We Recreated Our Favorite Fades At Soorty’s Nasda Lab In Turkey

Together with Thomas Stege Bojer I went to Soorty’s NASDA Lab in Çorlu, Turkey to recreate our favorite pair of worn jeans on the most eco-friendly way. The outcome is a mini-documentary with three episodes.

Episode #1

Episode #2

Episode #3

Bluezone Munich – Wouter Munnichs (Long John)

In this video I’m sharing how I got infected by the blue denim virus during the Bluezone (denim trade show) in Munich.

Inside The Business – Wouter Munnichs (Long John)

I’m sharing my denim story in ‘Inside the business’ by denim mill ISKO.

Denim Days Amsterdam: Wouter Munnichs (Founder Long John)

For the promotion of the Denim Days Festival in 2018 they asked me to share my passion for jeans.

More about my work as freelance marketing denim specialist for the industry here, or send an email to: