Vintage Cinch Back Kids Jeans From 1940’s

Today, I want to share another vintage pair of jeans from my private denim archive: vintage cinch back kids jeans from 1940’s. This pair dates back to the late 1930’s, beginning of the 1940’s. This pair is from an unkown denim brand, which you see more from this era. Perhaps its produced by JC Penny or Sears, Roebuck and Company, both an American chain of department stores, which produced a lot of private label denim items and brands.

The Laurel Leaf Top Button

The top button of this jeans has a laurel leaf button with 5 stars. This kind of button was very common during the World War 2 as all suppliers were forced to use standard hardware in order to conform to rules set by the War Production Board for the conservation of raw materials. The laurel leaves on the buttons were added on the buttons as a symbol of peace, protection and victory. Laurel leaves were also commonly put under pillows at night to gain inspiration through dreams.

The Other Features Of The Jeans

Another key feature on this pair is the crotch rivet, but also the cinch back. Both elements were eliminated during the war in ’40’s. On the back of the backpockets you see exposed rivets, which were later changed by concealed rivets due to consumer complaints regarding scratching furniture and saddles. The jeans has some repairs on the front and the back which were done by hand. The fabric of the jeans has a ‘natural finish’ with a lot of dirt from wear. The seams are triple stiched which was very common on workwear denim items. Same as the orange colour thread which you see a lot on 1940’s workwear items. The jeans is made from non-selvage fabric.

Read also the article about an original pair of Levi’s 501XX jeans from the late 1930’s: here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.