This vintage deadstock Levi’s Jeans Dura Plus is in my private collection for a while, but never showed on my blog. It’s a typical pair of denim from the mid ’70’s featuring the orange tab on the back pocket. In the ’70’s Levi’s Jeans made a new fabric called Dura Plus. Dura Plus was a fabric that was made of a mix of 54% cotton and 36% polyester to give you comfort, minimize wrinkling and reduce shrinkage. It was one of the heaviest Levi’s fabrics ever made so far. A true 1970’s tough denim. The fit is a classic hippy flare pipe model and the blue colour is amazing, deeply indigo blue. Check also the funny original tv commercial which they used to promote this new fabric.
Levi’s Jeans Dura Plus TV Commercial
Levi’s Jeans Dura Plus Kids Advertising from 1977