Watch Denim Movie: Blue Gold – American Jeans (2014)

The denim documentary Blue Gold – American Jeans came out in 2014 and is directed by Christian D. Bruun. With a total length of 1.38 minutes this documentary, which is shot like a movie, covers the full denim story. From miners to fashion icon. It’s the full story of the history and love of America’s most iconic symbol and global export, the blue jean.

Big Names From The Industry

Next to the big industry names from the denim world as Tommy Hilfiger, Renzo Rosso (Diesel Jeans), Adriano Goldschmied (Godfather of Denim), Elio Fiorucci, and so on, it shares the story and gives you more insight into the vintage denim world.

Denim Mekka

The movie is starting with shots of the legendary Rose Bowl flea market, where once a month the biggest flea market takes place in Pasadena, California. A sort of denim mekka to get your hands of special, rare, and collectible denim pieces. One of the vintage sellers, and very respected within the industry, is Eric Schrader. You will follow him on his denim hunting trips in America to travels to Japan to re-sell them for huge amounts.

The Ultimate Denim Movie

This Blue Gold movie has it all, a perfect overview of the history of the denim industry, and also the craziness around vintage pieces. A must watch which you can now see online here;

If you’re interested in showcasing your brand or product on Long John to reach your target audience, read more about it here, or send an email to:
Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.