gstar what is raw long john blog

What is RAW? G-Star just lauched a new range of video’s to explain their vision of: What is RAW? In their own words: ‘We all have our own interpretation: Authentic. Untreated. Pure. All of these and more are what drives us to make new things. Welcome to our world.’ The videos will give you an insight into the RAW world of G-Star. Enjoy!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.