What’s Your Favorite? With Guido Wetzels

A new topic on Long John is What’s Your Favorite? In this topic, we ask denim professionals within the industry, or true denim aficionados his, or her, favorites as it comes to denim brand, denim jacket, food, music, store, and so on.

The first editions are already online with Tilmann Wrobel aka Monsieur-T., Peter van Rerskov, and Robin Meijerink a.k.a. Robin Denim.  Now, it’s time for the 4th one with Guido Wetzels from Blaumann Jeanshosen.

This new topic is made in collaboration with Denimhunters.

guido blaumann

Photo by Brian Engblad (@oddhunt) & Denimhunters from the ‘Blue Blooded Portfolio’.

  • Name: Guido Wetzels.
  • Location: Karlsruhe, South of Germany.
  • Profession: Technical support for brands especially when it comes to wash, and finishing issues on denim. Protos, samples, bulk worldwide. My other job is being co-founder of denim brand Blaumann Jeanshosen.
  • Instagram: @Blaumann_jeanshosen.

What’s your favorite denim brand? 

Next to my own denim brand Blaumann Jeanshosen, it is Edwin jeans from Japan.

What’s your favorite pair of jeans?

My 22oz Blaumann jeans which was the first ever manufactured 22oz jeans in Germany.

What’s your favorite denim jacket?

Besides Blaumann, it’s 30-year old Lee Rider jacket made in Canada, which I found second hand in Amsterdam.

What’s your favorite footwear brand?

Red Wing Shoes.

What’s your favorite retailer?

14oz. store in Berlin.

What’s your favorite Instagrammer or person in the denim industry?

Ruedi Karrer aka Swiss Jeans Freak. That guy is more into denim than anybody else I know in this business. And for him it’s just a hobby.

What’s your favorite accessory?

Stetson Trucker baseball cap.

What’s your favorite food?

All meat dishes.

What’s your favorite music?

Guitar rock (Kyuss, Clutch, COC and tons of stuff you can find only on Bandcamp).

What’s your favorite book?

I am into dystopian science fiction. As example Pierre Pelots ‘The Olympic War’ or Elliot Hall with his ‘Felix Strange Trilogy’. Besides that political non-fiction books.

What’s your favorite quote?

“Dont start chasing applause and acclaim. That way lies madness” by Ron Swanson.

This new topic is made in collaboration with Denimhunters. You can jump to their site for more Q&A’s about Guido Wetzels here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.