White Horse Trading Company has one simple belief: quality denim goods can and ought to be made in the USA. They are pride in American ingenuity and craftsmanship. All of their products are made by an American artisans with decades of experience, using heirloom construction techniques. Cut, sewn, finished and packaged every step of the way in the good USA by a sixth-generation professional sewist and pattern maker. Satisfaction guaranteed. Let’s ride the White Horse!

The White Horse Jean:

The White Horse Jackets:


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.