This blog post is a sponsored article by Copen United Limited.

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Why Should You Invest In Quality Inner Pockets As A Brand?

Slow fashion isn’t a trend anymore, it’s becoming a standard for many people nowadays. People that are willing to pay a bit more for something unique, outstanding, and special. This group of people is growing each day.

Next to the look, they’re aware of the production process of the product, but also the quality. They have a different mindset compared to mass market productions. With their buying behavior, they go for a product that lasts longer, so they will enjoy it longer than cheaper produced products. So, in the end, it’s the question if their purchased item was so expensive?

All Different Kind Of Price levels

As it comes to jeans, chino’s, or pants you can buy them in all different kind of price levels. From cheap to high priced fashion versions. Not only the look is important, but also the quality is a good gauge. And quality isn’t only about the right denim fabric, or trims as the buttons or zipper, and rivets. Also, the inner pockets are key in a good well-made pair and is the one item that can add perceived value to the garment and brand.

kings of indigo

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Kings Of Indigo pocketing.

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O’Neill pocketing.

Broken Inner Pockets Are Annoying

Most people know how annoying it is to have a favorite pair of jeans and on a certain point the inner pockets show holes in it, so you have to repair them. And in the worst-case scenario, you have to replace them in total at your local tailor.

A good well-produced pair of jeans is always made with high standard, this means the total jeans, including the inner pockets. Many consumers are not only focused on the wash or cut of a denim garment but also by the creative internal designs within the garment.

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A selection of Copen pocketing options.

Invest In Top-Notch Quality

Saving 50 cents per meter, by sourcing a lower pocketing quality, reduces the cost of a pair of jeans by less than 20 cents. Investing in a proven, reliable pocketing, is a small price to pay, to ensure the end-user can continue to wear their favorite jeans for many years to come.

As a brand, is 20 cents a high price to pay for continued customer loyalty?

For just a few cents more a brand can produce a top-notch quality inner pocket. An inner pocket that will age with the jeans itself without getting holes in them. In addition, the brand can design its own pocketing with its special design /logo too. This is a strong branding element that people will see each time they put on their jeans. Both opportunities will strengthen the brand’s position at the end-consumers.

Investing a few cents extra is a good investment in your brand. And for consumers, it’s a good investment too to pay a little extra for something a little more unique and added value.

The Leading Inner Pocket Company

In the previous article, ‘What makes a pair of jeans good jeans?’ you could already read about Copen United Limited. They’re one of the leading companies for inner pockets, and they have more than 75 years of experience in supplying high-quality inner pockets to a wide range of customers around the world, even on top of the world ‘Mount Everest’ Copen fly the flag.

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You Name It, Copen Supply It

All kind of versions is supplied by Copen, basic weaves, all-over prints, Jacquards yarn dyes, Chambrays Oxfords, indigo dyed version, Knitted Mesh, and special finishes. You name it, they will supply it.

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www.copen.org

Read more about Copen in previous articles here, here, and here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Nominated as 'Influencer 2020' by Rivet 50.