Supported by Dutch Grolsch beer, Denham Jeans partnered with Dutch portrait photographer Marc Haers to create ‘Workoncanvas’. The concept from ‘Workoncanvas’ is to highlight the craftsmanship in Amsterdam. Liam Maher (brand director of Denham Jeans) and Marc Haers are giving an insight into the life of several very skilled craftspeople. Together they hand-picked seven artists who combine the skill and heritage of traditional crafts with their work and fitted them with a virgin Denham wardrobe. After 6 months of wear we can see how their creativity, craft and experiences have literally been mapped across their denim. The ‘Workoncanvas’ project offers a unique portrait of the artists, but also a portrait of Amsterdam itself – where it’s been, where it is today and where it is going.

Watch the video hee below to hear more from Liam Maher about this project. The next eight weeks you can discover creativity from Amsterdam and see how the Denham clothes can transform, influence and inspire each other, and find out how each artist took their wardrobe from virgin to vintage. Nice project!

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.