It was the year 2008 that a great project was started called ‘Amsterdam Denim Head Derby (ADHD)’. Only 30 young denim devotees were invited to be part of the first annual Amsterdam Denim Head Derby. What is a Derby? Well it’s a game, a match, a contest. The person who makes from the jean the most beautiful worn-out project will be the denim master. The jean is made a of Japanese purple selvage, 14.5oz, and handpainted leather patch. Limited to 30 pairs only.

Of the players of this competition was Alex Jaspers, a true devoted passionated denim guy from Amsterdam. Now responsible for the Scotch & Soda denim division. Check his master piece here below.


  • Owner: Alex Jaspers from Amsterdam, Holland
  • Brand: Project: Amsterdam Denim Head Derby (ADHD), Japanese purple selvage, 14.5oz
  • Age: 6 months
  • Treatment: No wash

You can check this great pair at the Hall Of Fade at Vif Jeans Store in Rijssen, NL;

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.