Last weekend we had an expo on the Dutch Fashion Fair Modefabriek in Amsterdam (NL) with a selection of jeans from our topic Worn-Out Projects. We had some nice worn-out projects photographed and printed them on banners. With this expo we wanted to share our passion for denim and the ageing process of it. Thanks for visiting us and for all the enthousiastic reactions! Hope to see your Worn-Out Project soon. If you want to share these, please send an email to; Below some impressions of the expo.

Expo photography by Bas Berends;

Check here all the Worn-Out denims;

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.