During the Blueprint event – Amsterdam Denim Days – Bob Rijnders showed his latest collection of his brand Butcher of Blue. Next to jeans Bob developed some crazy tops as well. He also did a collab with Armor Lux. Bob has one of the best denim stores in Holland, located in the pittoresque Hoogland village near Amersfoort. About two years ago Bob decided to launch his own denim. He made something unique, something special as the Butcher of Blue. One of the best details is the hook on the back pocket which become more visible after hard wearing. Of course Bob also put a lot of sweat, tears and rock & roll in his first pair ever made. The result is extremely nice! This is how every denimhead should treat his jeans. It has an amazing fading and is patched and repaired a lot of times in the two years of non-stop wearing. Well done Bob! ”In the land of the pig, the butcher is king!”.

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Bob Rijnders (Best of Brands stores / Butcher of Blue)

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◾Owner: Bob Rijnders (owner Butcher of Blue brand) – Holland
◾Brand: Butcher of Blue
◾Age: 2 years old
◾Treatment: One rinse and a lot of repairs

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bob rijnders best of brands hoogland long john blog denim jeans butcher of blue worn-out holland repair patched hook blue unwashed selvage selvedge rigid torn patch 2 years old rinse 5 pocket  (4)

bob rijnders best of brands hoogland long john blog denim jeans butcher of blue worn-out holland repair patched hook blue unwashed selvage selvedge rigid torn patch 2 years old rinse 5 pocket  (6)

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bob rijnders best of brands hoogland long john blog denim jeans butcher of blue worn-out holland repair patched hook blue unwashed selvage selvedge rigid torn patch 2 years old rinse 5 pocket  (9)

bob rijnders best of brands hoogland long john blog denim jeans butcher of blue worn-out holland repair patched hook blue unwashed selvage selvedge rigid torn patch 2 years old rinse 5 pocket  (5)

bob rijnders best of brands hoogland long john blog denim jeans butcher of blue worn-out holland repair patched hook blue unwashed selvage selvedge rigid torn patch 2 years old rinse 5 pocket  (7)

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bob rijnders best of brands hoogland long john blog denim jeans butcher of blue worn-out holland repair patched hook blue unwashed selvage selvedge rigid torn patch 2 years old rinse 5 pocket  (12)

bob rijnders best of brands hoogland long john blog denim jeans butcher of blue worn-out holland repair patched hook blue unwashed selvage selvedge rigid torn patch 2 years old rinse 5 pocket  (13)

bob rijnders best of brands hoogland long john blog denim jeans butcher of blue worn-out holland repair patched hook blue unwashed selvage selvedge rigid torn patch 2 years old rinse 5 pocket  (14)

bob rijnders best of brands hoogland long john blog denim jeans butcher of blue worn-out holland repair patched hook blue unwashed selvage selvedge rigid torn patch 2 years old rinse 5 pocket  (16)

bob rijnders best of brands hoogland long john blog denim jeans butcher of blue worn-out holland repair patched hook blue unwashed selvage selvedge rigid torn patch 2 years old rinse 5 pocket  (17)

bob rijnders best of brands hoogland long john blog denim jeans butcher of blue worn-out holland repair patched hook blue unwashed selvage selvedge rigid torn patch 2 years old rinse 5 pocket  (18)

bob rijnders best of brands hoogland long john blog denim jeans butcher of blue worn-out holland repair patched hook blue unwashed selvage selvedge rigid torn patch 2 years old rinse 5 pocket  (15)

www.butcherofblue.com

Send your worn-out project to: wouter@long-john.nl

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Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.