The Unbranded denim brand is a Canadian brand from the same guys as Naked & Famous. The Unbranded brand is about the product instead of expensive marketing and branding. Unbranded is about the jeans itself, so they stripped out their jeans to the core essentials: a great fit, solid construction and top quality selvedge denim. Because of this they are able to sell their Unbranded jeans for really interesting prices. Today in Worn-Out Projects I can you show you a perfectly worn in pair of Unbranded UB201.


  • Owner: Menno de Schrijver
  • Brand: Unbranded
  • Fit: UB201
  • Fabric: 14.5oz selvage
  • Age: 1 year
  • Treatment: No soaking or washing


Showcase your own Worn-Out Project on Long John by sending your pics to:

See the previous Worn-Out Project: Eat Dust Jeans here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.