• Owner: Magnus Heed Magassa
  • Work: Senior Art Director
  • Brand: Nudie Jeans
  • Fit: Grim Tim Dry Selvage
  • Fabric: 13.5 oz. rigid Kaihara selvage denim
  • Age: Worn 6 months
  • Treatment: “I wore them for five or six months straight before I had to wash them  (smell, dirt and some minor repairs) and after the first wash, I actually took them for a swim in the ocean. As I’ve been working with denim for quite some time you hear so many methods on breaking in jeans but I must say that the salt water bath did them good. I’m no professor but it felt like the stiffness after the short swim accelerated the fading process.”

Magnus Heed Magassa


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.