yen jeansWorn-Out Projects X Yen Jeans

  • Owner: Taro.
  • Brand: Yen Jeans.
  • Style: Classic straight fit.
  • Worn: Unknown.
  • About: Yen Jeans is a Tokyo-based premium denim brand started in 1996. Using vintage denim weaved with a power loom from Okayama, They’re known for it’s denim design invented and created from the brand’s unique perspective. In 1998, London’s two leading specialty boutiques, Jones and Browns, began sales of Yen Jeans, which were followed by L’eclaireur in Paris and more than 90 prestigious shops around the world. Although the brand ended production once in 2007, Yen Jeans made a comeback in celebration of it’s 20th anniversary in 2017. With the brand’s original concept, they offers Tokyo denim that leads to the future.

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yen jeans

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https://yenjeans.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.