wrangler longjohn westernwear

Wrangler Adopts New Foam Dye Technique

The American western wear denim brand Wrangler confirmed an agreement for an innovative new foam dyeing technique. With this new foam dye process they can eliminate 99% of the water that is normally used in the indigo dyeing. The brand already announced this method on the 22th of March during World Water Day. Read more about this anouncement here.

Wrangler will be the first denim brand that will use this technology. It’s a revolutionairy milestone for the denim industry. So far the brand was already able to reduce around 3 billion liters of water in the product finishing over the past 10 years. Now they will do something extra for the entire supply chain.

First Line Of Foam Dyed Jeans

The new foam technology will reduce water consumption and pollution further upstream, helping their fabric suppliers to dramatically minimize the impacts of making denim fabric blue. Wrangler will launch an entire line dedicated to this new innovation in 2019. The first line of foam dyed jeans will be the brand most recent action to minimize environmental impact and save precious resources. Their goal is to reduce at least 5 billion liters of water by 2020.

foam dye

foam dye

foam dye

foam dye

foam dye

foam dye

foam dye

Watch the video about the foam dyeing technique.

www.wrangler.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.