The latest addition in my private collection is this deadstock Wrangler Blue Bell reproduction Champion Jacket. The Champion jackets are special items, even the re-productions are not very easy to find anymore. Since a couple of years Wrangler unfortunately stopped producing this special premium Blue Bell line. The first jacket produced by Wrangler was in 1948. The same model as this reproduction, with buttons on the front (but without the embroidery on the back). These buttons appear until 1950, when the buttons were replaced by a zip front.

The original rodeo jackets were made for the best rodeo riders, so it wasn’t a piece in the regular collection. This also explains why these original jackets are really hard to find and very rare. True collectors items. My latest treasure has never worn, and also has the great moments comic book included.

wrangler blue bell jacket long john blog promo jacket rodeo jacket 1956 bull usa selvage selvedge rigid unwashed deadstock raw comic book yellow gold  (1)

wrangler blue bell jacket long john blog promo jacket rodeo jacket 1956 bull usa selvage selvedge rigid unwashed deadstock raw comic book yellow gold  (4)

wrangler blue bell jacket long john blog promo jacket rodeo jacket 1956 bull usa selvage selvedge rigid unwashed deadstock raw comic book yellow gold  (10)

wrangler blue bell jacket long john blog promo jacket rodeo jacket 1956 bull usa selvage selvedge rigid unwashed deadstock raw comic book yellow gold  (7)

wrangler blue bell jacket long john blog promo jacket rodeo jacket 1956 bull usa selvage selvedge rigid unwashed deadstock raw comic book yellow gold  (6)

wrangler blue bell jacket long john blog promo jacket rodeo jacket 1956 bull usa selvage selvedge rigid unwashed deadstock raw comic book yellow gold  (9)

wrangler blue bell jacket long john blog promo jacket rodeo jacket 1956 bull usa selvage selvedge rigid unwashed deadstock raw comic book yellow gold  (5)

wrangler blue bell jacket long john blog promo jacket rodeo jacket 1956 bull usa selvage selvedge rigid unwashed deadstock raw comic book yellow gold  (8)

wrangler blue bell jacket long john blog promo jacket rodeo jacket 1956 bull usa selvage selvedge rigid unwashed deadstock raw comic book yellow gold  (2)

wrangler blue bell jacket long john blog promo jacket rodeo jacket 1956 bull usa selvage selvedge rigid unwashed deadstock raw comic book yellow gold  (3)

wrangler blue bell jacket long john blog promo jacket rodeo jacket 1956 bull usa selvage selvedge rigid unwashed deadstock raw comic book yellow gold  (11)

www.wrangler.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.