One of the best denim jackets ever made are the Wrangler Blue Bell Champion jackets. These jackets are also known as Promo jackets. This history about these jackets is really cool. They were made in the late ’40’s and ’50’s for the rodeo champions to promote the Wrangler brand. Rodeo events were very popular in those times. It was a clever way from Wrangler to use these heroes as living advertising boards. These rodeo jackets were specially made for them, so it wasn’t a piece in the regular collection. This also explains why these original jackets are really hard to find and very rare. True collectors items.
Wrangler Jeans also known as one of the Big 3 denim brands. The other two brands are Levi’s and Lee Jeans. The Wrangler name came from cowboys who worked with horses for their living. In 1947 Wrangler changed their name from Blue Bell into Wrangler for their cowboy oriented line.
The Champion jackets are special items, even the re-productions are not very easy to find anymore. Since a couple of years Wrangler unfortunately stopped producing this special premium Blue Bell line. My Wrangler Blue Bell 11MJ Champion jacket is a replica from 1956. This is the first jacket produced by Wrangler in 1948. It has a button front until 1950, when the buttons were replaced by a zip front.
The jacket featured vents on the back of the shoulders seams that were held in place by elastic strips on the side. It was tailored to give a tighter fit and still allow free movement.
The jacket is made of left hand golden selvage fabric.
And it has the famous Wrangler Jeans, Shirts and Jackets advertsing embroidery on the back.