One of the best denim jackets ever made are the Wrangler Blue Bell Champion jackets. These jackets are also known as Promo jackets. This history about these jackets is really cool. They were made in the late ’40’s and ’50’s for the rodeo champions to promote the Wrangler brand. Rodeo events were very popular in those times. It was a clever way from Wrangler to use these heroes as living advertising boards. These rodeo jackets were specially made for them, so it wasn’t a piece in the regular collection. This also explains why these original jackets are really hard to find and very rare. True collectors items.

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (20)

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (23)

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (24)

Wrangler Jeans also known as one of the Big 3 denim brands. The other two brands are Levi’s and Lee Jeans. The Wrangler name came from cowboys who worked with horses for their living. In 1947 Wrangler changed their name from Blue Bell into Wrangler for their cowboy oriented line.

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (25)

The Champion jackets are special items, even the re-productions are not very easy to find anymore. Since a couple of years Wrangler unfortunately stopped producing this special premium Blue Bell line. My Wrangler Blue Bell 11MJ Champion jacket is a replica from 1956. This is the first jacket produced by Wrangler in 1948. It has a button front until 1950, when the buttons were replaced by a zip front.

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (18)

The jacket featured vents on the back of the shoulders seams that were held in place by elastic strips on the side. It was tailored to give a tighter fit and still allow free movement.

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (34)

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (35)

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (32)

The jacket is made of left hand golden selvage fabric.

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (33)

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (22)

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (19)

And it has the famous Wrangler Jeans, Shirts and Jackets advertsing embroidery on the back.

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (26)

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (27)

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (29)

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (30)

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (28)

wrangler blue bell jacket long john blog promo jack champion 1956 1904 jeans denim selvage golden selvedge blue rigid unwashed deadstock jas spijkerstof spijkerjas usa cowboy rodeo (31)

www.wrangler.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.