This Wrangler ‘Blue Bell’ kids jean is from my private collection. The jean is very worn-out by a kid as the knees are completely destroyed. As many kids jeans, also this one, has a zipper, made from non-selvage left hand fabric. Because the jean is washed some many times it feels really soft.
It was in 1947 that employees of ‘Blue Bell’ (the previous Wrangler brand name) voted on the name of a new line of jeanswear designed specifically for cowboys and rodeo riders. The name decided upon was Wrangler. In the year 1948 they replaced the arcuate stiching into the “W” stitch on the backpockets. What’s also nice to mention is that the first Wrangler pocket labels were made from pressed card and then in plastic for a simple reason, when a leather label and a leather saddle come into contact, they stick and Wranglers were designed for cowboys. It’s a pitty that Wrangler doesn’t make the ‘Blue Bell’ line anymore. This means that these items are hard to find, very rare.