Wrangler Blue & Yellow Spring Summer 2019 Collection
Wrangler launched it’s new remarkable Blue & Yellow SS19 collection. The collection is inspired by sport spirit and retro aesthetics with a modern twist. It pays homage to their history but is recreated with contemporary confidence and drive.
Genderless Capsule Collection
The genderless capsule collection is a trip down memory lane to their historic stockcar sponsorship. With inspiration from the legendary racing driving Dale Earnhardt, who was sponsored by Wrangler back in the Eighties, and his Jeans Machine race car, with it’s iconic blue and yellow paint scheme. The unisex collection takes elements of retro sports and dynamic detailing.
Original Jeans Machine Slogans
Within the Blue & Yellow collection are original Jeans Machine slogans and authentic graphics on oversize tees, retro ringers, and hoodies, while nostalgic mesh fabric is used for tanks and tees. Eighties-style track tops and shorts are given evocative sports feel in the blue and yellow colorway. Logo sweats are bold and confident, calling up the swagger and glamour of competitive racing drivers.
True eye candy are the items where Wrangler’s logo is repeated in yellow against blue denim, forming stripes that race across a shirt and jean. Within the denim collection are classic loose-fit jeans and the brand’s iconic men’s western zipper style in a dark rinse. Wrangler introduces overalls, inspired by the dynamism of the drivers and trackside engineers but delivering a bold and modern utility feel.
Wrangler’s Creative Director About The Collection
Creative director of Wrangler, Sean Gormley, about the Blue & Yellow collection: “Blue & Yellow is a collection about progression, and pushing the boundaries on all levels – while drawing inspiration from the Wrangler archive. Our customers are constructing their own identities more freely than ever. Through a thoughtful design process, we have created a gender-neutral collection that ignores social structures and irrelevant opinions. We deliver something less binary and therefore more in tune for today”.