Blazing Trails For 75 Years

For 75 years, Wrangler is blazing trails with their Western Wear denim. Their adventure started in 1947 when they asked Rodeo Ben to tailor their first pair of jeans, and the legendary 11MW was born (read all about this first pair ever made here). And, so was the Wrangler brand.


The Story Continues…

When cowboys wore Wrangler, everyone followed. In the 1960s the brand went international and the 13MWZ became a hit. During the Summer of Love in 1969 Wrangler was American favorite brand, while staying true to its roots. A decade later, in the 1970s they started to collaborate with artists such as Peter Max, which turned out in colorful collections.

The 1980s were all about supporting the music and sports scene as there was a natural connection between both. And, 10 years later in the nineties, Wrangler was also seen on the streets with looser fits in the streetwear culture. After that, they went sky-high and Wrangler was seen everywhere and was worn by countless musicians, actors, and artists.

wrangler 75

A Trip Down Memory Lane Video

Now, after 75 years they’re ready for the next years and generations. In the celebration video, they’re doing a trip down memory lane with some of their achievements. Watch it here;


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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.