wrangler iconsWrangler Fall Winter 2019 Campaign ‘New West’ Video

The New West video by Wrangler jeans captures the denim Cowboy spirit of the brand. Since the launch of the brand in 1947, each pair of jeans features the iconic details of the brand; seven belt loops, flat rivets, rodeo watch pocket, a rope logo shank, back yoke over body,  ‘W’ stitching, and back pocket leather patch. Details that refer to the ranch life, the Western lifestyle.

Cowboy Roots & American Denim Rebels

In the latest video of Wrangler, they mix their Cowboy roots with American denim rebels. The video contains great shots, it’s fast and joyful to watch. It gets you in the right denim vibe.

There are jeans brands. And then there’s Wrangler. Worn by cowboys, rebels, rock stars. Worn by you.
We’re 70 years young and counting. Dependable. Different. 
Breaking conventions, and looking great doing it.
A truly iconic American brand. And behind every shirt, every w-embroidered denim covered butt, our iconic story continues to unfold.

You’re A Cowboy!

So, don’t forget, put on your jeans, tighten your belt. Get on the horse, you’re a cowboy!


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.