Special Homage Collection
Last year American denim brand Wrangler honored reggae superstar Bob Marley with his 75-years birthday with a special collection. Now, almost a year later, they released another homage to the Legend. The king of reggae died exactly 40 years ago today.
The Pioneer Of Reggae
The Wrangler X Bob Marley collection is made as a limited edition and celebrates the life and legacy of the original soul rebel. Bob Marley is known for his strong messages in his uplifting songs. He’s one of the pioneers of reggae, his musical career was marked by fusing elements of Reggae, Ska, and Rocksteady, as well as his distinctive vocal and songwriting style. Marley’s contributions to music increased the visibility of Jamaican music worldwide and made him a global figure in popular culture for over a decade. Bob Marley died on 11 May 1981, at Cedars of Lebanon Hospital in Miami, Florida, of melanoma.
The Graphic Designs
As Bob Marley was seen very often wearing Wrangler, especially their denim shirts, it feels natural that the denim brand honors this icon with colorful graphic designs on t-shirts, long sleeves, sweats, and hoodies. The graphic designs contain some of his popular songs as Positive Vibrations, Get Up Stand Up, and Soul Rebel. The collection is available for women and men.
Donation To SAAFON
Wrangler will donate $25,000 to SAAFON in honor of Bob Marley. They’re a non-profit network of small and heritage black farmers and Southeastern African American Farmers Organic Network (SAAFON) based in Atlanta, GA. As a regional organization, they represent farmers across 10 states, and the U.S. Virgin Islands, including Mississippi, Alabama, Georgia, North Carolina, South Carolina, Florida, Virginia, Maryland, Tennessee, and Louisiana.
Through their work, SAAFON seeks to increase the knowledge and use of agroecology production practices among black farmers in the Southeastern United States and to strengthen connections between black farmers in this region with national and global agroecological movement efforts. They aim to do this work through the engagement and education of black farmers to create a just and sustainable food system.