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Wrangler Introduced New Water Saving Technology

Wrangler announced their innovative water saving technology. They announced their new technology on World Water Day. This was on March 22th. Wrangler is working with big major denim suppliers around the world to adopt this innovation.

With the production of a pair of jeans a lot of water is needed. Wrangler came up with an idea to reduce the water waste drastically. With the technology they use a new foam dyeing technique. This will leed to save around 90% of the regular process. If all the denim is dyed with this new technology it would save enough water to supply the daily needs of 150.000 Americans for an entire year.

The Goal Is To Use No-Water Anymore

During the last 10 years Wrangler already recycled their waste water in the process. This means that they recycled over 3 billion liters of water. Their goal is to increase this to 5.5 billion liters. And in the end they don’t want to use any water anymore. This to protect water for future generations. The future on indigo dyeing is foam. It’s called the IndigoZero process. It’s developed at the Texas Tech University and commercialized by Indigo Mill Designs. They use foam to apply blue indigo dye to cotton yarn instead of water. A new era within the denim industry.

wrangler longjohn

wrangler longjohn

wrangler longjohn

wrangler longjohn

Watch the video here below to hear and see more about the water saving technique.

www.wrangler.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.