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Inspired By Cowboys

In the new Heritage Collection by Wrangler jeans, their Larston and Greensboro fits are key. This new Spring Summer ’21 collection is inspired by the daredevil Cowboys attitude where every busted stitch, scrape, and crease, tells a story. It tells the story of a life well-lived through rugged denim washes. Because no one wears denim harder than cowboys.

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Larston And Greensboro

The Larston and Greensboro styles are made from earth-friendly materials, such as recycled cotton, and feature sustainable hardware and trims. Both are developed using a technology with a low impact on the environment.

The Larston fit is a slim tapered style. A Western heritage into the modern-day. It has a comfy fit with a stretchy slim fit. It is available in several different washes as Dust Black, Hunter Blue, Dark Rinse, and Blue Fever.

The other fit, the Greensboro, is a regular straight fit. It’s the perfect straight-cut jeans style for each day. It has a relaxed up top, regular down the thigh, and straight down the legs. This style is available in washing such as Dirty Green, Bright Stroke, Black Valley, and El Camino.

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Campaign Video

For the introduction of the new Heritage Collection, Wrangler made an atmospheric campaign video with the Western spirit in mind.


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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.