wrangler icons

The Texas Taper

Wrangler launched their new jeans fit, Texas Taper. It’s bigger brother Texas, has been a popular fit from Wrangler already since 1989. Earlier this year they already introduced the Texas Slim, and now it’s time to add another gem to the family.

wrangler texas tapered

Comfort With Tapered Legs

The Wrangler Texas Taper is a tapered leg pair of jeans with the comfort of their iconic men’s jeans. They have more room and comfort through the top block and thigh, plus a slim, stylish and streamlined tapered leg.

wrangler texas tapered

wrangler texas tapered

Campaign Commercial

The Texas Taper is now available in different shades, washings for the upcoming Fall-Winter season. A modern approach to their classic jeans style. For the introduction, they shot a cool uplifting video, as the new fit itself. Or in Wrangler’s own words;

”Worn by cowboys, rebels, rock stars. Worn by you. We’re 70 years young and counting. Dependable. Different. Breaking conventions, and looking great doing it. A truly iconic American brand. And behind every shirt, every w-embroidered denim covered butt, our iconic story continues to unfold.”

Watch the Wrangler Texas video commericial here;


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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.