The Texas Taper
Wrangler launched their new jeans fit, Texas Taper. It’s bigger brother Texas, has been a popular fit from Wrangler already since 1989. Earlier this year they already introduced the Texas Slim, and now it’s time to add another gem to the family.
Comfort With Tapered Legs
The Wrangler Texas Taper is a tapered leg pair of jeans with the comfort of their iconic men’s jeans. They have more room and comfort through the top block and thigh, plus a slim, stylish and streamlined tapered leg.
Campaign Commercial
The Texas Taper is now available in different shades, washings for the upcoming Fall-Winter season. A modern approach to their classic jeans style. For the introduction, they shot a cool uplifting video, as the new fit itself. Or in Wrangler’s own words;
”Worn by cowboys, rebels, rock stars. Worn by you. We’re 70 years young and counting. Dependable. Different. Breaking conventions, and looking great doing it. A truly iconic American brand. And behind every shirt, every w-embroidered denim covered butt, our iconic story continues to unfold.”
Watch the Wrangler Texas video commericial here;
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