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Wrangler Launches Texas Slim With Wall Of Death Campaign

American denim brand Wrangler launches its new Texas Slim campaign that inspires you to live with the courage to take risks and live life to the fullest. This new denim style is a slimmer version of their 30 years bestseller Texas jeans fit.

The Texas Slim is a men’s style with a regular fit through the thigh but cut slim on the leg. Of course, it includes all the authentic and relaxed elements of the original Wrangler jeans, but with a contemporary, streamlined fit, keeping their heritage alive.

Homage To The American Motorcycle Stunt Shows

With the new Wrangler Texas Slim campaign, they honor the American traveling motorcycle stunt shows, Wall of Death. During the early 1900s, these motordromes became a popular carnival sideshow at state and county fairs across the United States.

Inside the wooden drome, known as the Wall of Death, spectators watch from above as riders orbit its vertical walls on antique motorcycles in a heady mix of speed, noise, and adrenaline. Defying death, and gravity.

Thrilling Piece Of Motorcycle History

In the first half of the twentieth century, there were hundreds of motordromes, now there are just a handful, a traveling piece of Americana, keeping this thrilling piece of motorcycle history alive. The riders trust each other with their lives. They hare stories of the road, broken bones, and a passion for a life of risk and adventure.

Riders On Wheels Of Steel

These stunt shows traveled from state to state as a traveling event and brought heart-stopping danger, and romance to people. The team of riders was always wearing pairs of Wrangler as an authentic cowboy, but this time on their wheels of steel.

Promo Campaign Video

Wath the promo Wrangler Wall of Death campaign video here below.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.