Wrangler Presents 27406 Cone Denim Collection

Wrangler dropped a special denim collection called 27406. This Wrangler collection is named after the zip code where the denim is cut and sewn in Wrangler’s hometown of Greensboro, North Carolina (US). The zip code is also the hometown of White Oak plant from Cone Denim. The entire collection is made with fabrics from the legendary Cone ‘White Oak’ Denim mill. Recently the denim community was shocked by the news that the White Oak plant will close their doors at the end of this year. Read all about it in the previous blog post here.

The Wrangler 27406 Collection

The Wrangler 27406 collection features classic denim items for women and men. The collection captures denim jackets and jeans. On each jacket, you’ll find four unique features; an American flag sewn into the waist, and a riser label above the left chest pocket. Finally, the defining ‘W’ stitch on the front pockets, inspired by cattle-branding. The ‘W’ first appeared on the pockets of Wrangler jeans in 1947, signifying ‘Western Wear’. Every pair of the Wrangler 27406 collection has the 7 Wrangler icons, which date back to 1947; seven belt loops, flat rivets, rodeo watch pocket, a rope logo shank, back yoke over body, ‘W’ stitching, and back pocket leather patch.

The Wrangler 27406 collection is made in a very limited run. Each item is stamped on the inside, numbered and signed off on by the sewer who completed it. The men’s items are made with selvage fabrics which were woven on old authentic looms from the ’40’s.

Act fast if you want to get your hands on one of the last Cone ‘White Oak’ Denim items, made by Wrangler.

In the video here below you will see Albert Perry, who’s working as a cutter for 27 years.

The Wrangler 27406 collection


The promo video of the Wrangler 27406 collection.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.