Wrangler Presents Icons Collection For Spring Summer ’19
American denim brand Wrangler presents its Icons collection for Spring Summer 2019. This special Icons collection includes 6 archival pieces from their past with a restyled modern shape. Wrangler was originally introduced in 1947 as a true cowboy denim brand but is embraced by rockstars today. For more than 70 years the brand has created a revolutionary style. The brand pays respect to its heritage but moves the story forward with contemporary styling and innovation.
Wrangler has always been worn by music legends as John Lennon, Debbie Harry, Mick Jagger and Bob Marley to name a heroes. These 6 historical Icons were worn by these true legends. The campaign for the collection links these two elements together, denim and music.
Wrangler Icons campaign.
Put your sound ON when you watch the campaign video.
The Icons Collection
Wrangler’s Icons collection include the 124MJ jacket, which became the archetypal denim jacket, and the 27MW western shirt, created for cowboys but embraced by pop icons. The brand also reissued their authentic 11MWZ, their first jeans, and the original slim fit cowboy cut and reimagines a women’s style from the 1950’s.
All the Icons items are available from raw denim fabrics to several years washes. The collection is made with 20% recycled cotton which makes them even more special. The collection is available for women and men.
Wrangler Icons collection.
Special Celebration Pop-Up Store In London
To celebrate the launch of the Wrangler Icons collection the brand opened a pop-up store in Soho, London last week. From February the 25th until the 24th of March you can visit this all-around experience store. The store isn’t a common store as you usually expect, they gave the pop-up a recording studio the seventies look and feel. Next, to exploring the 6 Icons pieces you can see live performances of bands and musicians this upcoming period. This is the new retail of today, so check it out if you’re around.
Wrangler Icons Pop-Up Store
52 Brewer St, Soho, Londen
Images of the Wrangler Icons pop-up store in London.