wrangler iconsWrangler Presents Sustainable Denim Collection: Indigood

It’s no secret anymore that within the production of a pair of jeans a lot of water is needed. Nowadays a lot of new innovative technologies helps to reduce this. Wrangler just developed such modern technology which they used for their latest denim collection: Indigood.

wrangler indigood

wrangler indigood

Unique Foam-Dyeing Technique

Indigood is a new method to dye the yarns with the legendary blue indigo color. The new method is a foam-dyeing technique which reduces 100% water in the process and wastewater is virtually eliminated. Next to that, both energy use and waste are reduced by more than 60% when compared to conventional denim dyeing. This new development is revolutionary within the denim industry.

wrangler indigood

wrangler indigood

28% Recycled Cotton & Recycled Plastics

The Wrangler Indigood collection is made of at least 28% recycled cotton. The labels are made of recycled plastics and rivets and metal hardware are created using safe chemistry. All the tags are made of 100% recycled paper.

The fades within the Indigood collection are created with technologies as ozone and lasers to avoid chemicals. As Wrangler says about their Indigood collection: ”It’s our most sustainable denim collection ever made”. It’s Wrevolutionary!

wrangler indigood

wrangler indigood

wrangler indigood

Watch the cool Wrangler Indigood animation.

https://europe.wrangler.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.