wrangler longjohn westernwear

Wrangler Spring Summer 2018 Collection

Wrangler goes back to their roots with their new Spring Summer 2018 collection. Last year the strong American denim brand celebrated their 70th anniversary. And they continue their story with a total new collection for men and women.

The history of the brand goes back to 1904 in Greensboro, North Carolina. Wrangler was born in 1947 as a growing demand for the cowboy lifestyle and ranchlife. The Wrangler jeans were the perfect pair to wear as a cowboy due their iconic features as; flat rivets (these rivets didn’t sracthed the leather horsesadles), the seven belt loops on each pair (instead of 5) for a more secure fit, and the deeper watch pocket, so people could keep their belongings more safe. The arcuates on the backpockets shows the ‘double W’ which refers to Western Wear.

The 1970’s was a very important era as the youth showed their new lifestyle. It was a lifestyle with a lot of fun, breaking the rules, a rebelious time. In this same period famous people as Mick Jagger, Debbie Harry, Steve McQueen and the King of Reggae Bob Marley were spotted while wearing Wrangler.

For the new Wrangler Spring Summer 2018 collection the brand combined authentic and modern influences to continue these spirits of these cowboys, rebels and rock stars.

Highlights From The Wrangler Collection

In the new Wrangler SS18 collection you can expect for women high to evoke jeans with a ’60’s and ’70’s look. Next to this they have a denim range with new experimental styles for the new denim rebels. All the Wrangler jeans are made with the innovative Body Bespoke technology from the brand. Body Bespoke is a craft where they individually size each jeans (the back pockets for example) for the best flattering fit.

Next to the women denim collection they have classic Wrangler logo tees, denim dresses with an oversized silhouette and jackets with embroideries and patches. These jackets refers to the famous Woodstock festival from 1969.

In the Wrangler collection for men they have slim and tapered jeans. These are authentic 5-pockets designs for everyday use. For the hot Summer days they have frayed denim shorts. Also for men the collection contains printed t-shirts with graphics from the Wrangler archive.

wrangler ss18 longjohn

wrangler ss18 longjohn

wrangler ss18 longjohn

wrangler ss18 longjohn

wrangler ss18 longjohn

wrangler ss18 longjohn

wrangler ss18 longjohn

wrangler ss18 longjohn

wrangler ss18 longjohn

wrangler ss18 longjohn

wrangler ss18 longjohn

wrangler ss18 longjohn

wrangler ss18 longjohn

wrangler ss18 longjohn

Watch the Wrangler Spring Summer 2018 campaign video;

https://europe.wrangler.com

Read also previous post about the special Wrangler 27406 Cone Denim collection here.

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.