wrangler icons

Special 75th Anniversary Celebration Kick-Off

This year Wrangler is celebrating their 75th anniversary, and they kick this celebration year off with a very special collaboration with artist Leon Bridges. Together they developed the first-of-its-kind NFT (Non-Fungible Token) that links the metaverse with the physical world.

wrangler leon bridges

wrangler leon bridges

A Two-Part NFT Drop

Leon Bridges is Wrangler’s global men’s ambassador this year and under the ‘Mr. Wrangler’s’ moniker, they will launch a two-part NFT drop that puts fans directly in the saddle of incredible events and exclusive content, both virtually and in real life. The first drop is 75 digitally animated Icon-Tier NFTs featuring one of the Bridges’ signature dance moves. Each Icon-tier NFT gives collectors access to digital communities, virtual Wrangler branded metaverse wearables plus one VIP pass to a by-invitation-only, private performance by Leon Bridges at New York Fashion Week in September 2022. Once the seven-day auction on the LTD.INC platform concludes these 75 Icon-level digital NFTs will be tradeable on secondary NFT marketplaces including OpenSea.

wrangler leon bridges

wrangler leon bridges

A One-And-Only Legendary-Tier NFT

The follow-up will be launched this September then Wrangler will also unveil and auction a one-and-only Legendary-Tier NFT. This will feature a replica of the Wrangler custom denim jacket and jeans outfit created for Leon Bridges. This will be delivered in a custom-crafted retro-futuristic suitcase, the physical suit, the only other one in existence outside of Bridges’ private archive, has been meticulously constructed with a vault of digital content sewn into its seams, granting the auction winner exclusive access to content which Bridges created just for them. The accompanying 1-of-1 digital NFT will represent ownership of this work of art on the blockchain, which will live exclusively on the LTD.INC platform, where it holds exclusive properties only available to the NFT holder.

wrangler leon bridges

Leon Bridges About The Collaboration With Wrangler

“Fashion, technology, and music influence us all, and I love the way Wrangler is interconnecting all three on this wild ride,” said Leon Bridges. “Through Wrangler, I channel my Texas roots and the essence of who I am, so I’m honored to help the brand celebrate its history while continuing to write the future.”

Tom Waldron, Global Brand President Wrangler

“Wrangler is a brand that has always been inspired by and thrived in the Wild West, and the metaverse is simply the next destination for us,” explains Tom Waldron, global brand president at Wrangler. ”We’re celebrating 75 years of history by driving towards the future of fashion, looking across the horizon at what’s next. We can’t wait to celebrate with Leon Bridges and all our fans through this series of unexpected physical, digital, and metaverse experiences.”

wrangler leon bridges

wrangler leon bridges

There’s More Coming…

If you don’t get your ‘hands’ on this special Wrangler x Leon Bridges collaboration NFT’s, the brand will also be hosting an inclusive metaverse event called Wranglerverse™, to be held in September. To be continued…

www.wrangler.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.