The Denim And Swim Wear Comes Together
Today Wrangler released their first partnership with surf brand Billabong. In this collaboration, they combine denim and swim and bring both to the next level as the collection is made with eco-conscious materials, including recycled PET, organic cotton, and hemp.
Parallels Between Surf And Western Culture
The Wrangler x Billabong collaboration collection celebrates the best of both brands and the exciting result achieved when you put a western spin on vintage surf. It’s the outcome two brands that have parallels between surf and western culture, along with the origin stories of the brands, make this unexpected partnership a perfect fit. And, it’s a natural partnership as Billabong’s founder Gordon Merchant’s favorite pair of Wrangler jeans influenced the fit for the first pair of Billabong boardshorts. These shorts were created as a new offering at a time when boardshorts were stiff, abrasive, and uncomfortable.
Global Brand Marketing Wrangler Says About The Collaboration
“Whether you’re passionate about riding in the rodeo arena or riding a wave, a shared love for the outdoors can connect us all,” said Holly Wheeler, vice president of global brand marketing at Wrangler. “As we continue to offer new apparel through meaningful collaborations, it’s great to work with a brand like Billabong that aligns with our values and was inspired by our product from the very beginning. The result of our brands authentically coming together is a truly unique, sustainable collection that sits at the intersection of surf and western.”
Vice President Men’s Creative Billabong About The Collaboration
“Wrangler denim has always been synonymous with timeless craftsmanship and quality and we were fortunate to work intimately with the team there,” said Brad Lancaster, vice president, men’s creative, Billabong. “We’re also feeling really good about the materials we used to create this collection. End to end it’s a sustainable line, using recycled PETs, hemp, and organic cotton and recycled materials for the trims, a first for Billabong, and certainly a step in the right direction for the planet.”
The Collaboration Collection
The Wrangler x Billabong collection contains more than 40 styles in the men’s collection. Some of the highlights include the Icons boardshorts, a bold-colored, interchange boardshorts that pays homage to the original boardshorts style and soul from the ’70s.
The women’s offering is equally robust, with a wide array of styles, materials, and silhouettes. The first release is a collection laced with the spirit of the ’70s and country soul, where shoreline tropicals meet western-spun surf graphics and under-the-sun accessories. The second release draws from Wrangler’s primary palette of vibrant retro hues, with a thoughtful assortment of fresh-spun range jackets, denim, fleece, and high-waisted cords to face the onset of a changing season.
The Availability Of The Collection
As said, this is the first collection drop between Wrangler and Billabong, but a second collection is already planned for Fall this September. The Wrangler x Billabong collection is available on both webshops and at selected retailers worldwide.
Creative Promotion Video
For the promotion of this special collaboration, they created a creative must-see video;