The year 2017 is a remarkable year for the Wrangler brand as they are celebrating their 70th anniversary (read more about this here). For this 70 years milestone within the denim business they teamed-up with the legendary artist Peter Max. Peter Max is a very respected designer which we all know of his artwork for the Woodstock festival stage in 1969. The year 2017 celebrates also the 50th anniversary of the ‘Summer of Love’. Perfect timing to do something special, something really special. Wrangler already worked together with Peter Max during the early ’70’s for a special collection.

Wrangler by Peter Max 2017 denim collection shots.

With this new Wrangler by Peter Max collaboration they created a new European made line for both men and women. The Wrangler by Peter Max collection has the same boldly colourful, upbeat period feel. The archive inspired items are updated with modern fits, all unisex packaging and they are a direct replica of the originals from the ’70’s. The anniversary collection features jeans, shorts, western shirts and jackets, printed sweats and tees.

The first delivery of this special collection is in May and the second one is in August. The key colours of the Wrangler by Peter Max Summer collection includes vibrant, pop shades of red, peach, green, blue and sand, while the Fall collection explores the colour range of navy, burgundy, tobacco and off-white. The Wrangler by Peter Max collection also introduces new jean fits: for men, a tapered version of the 11MWZ, a Wrangler classic, and for women a high-waisted, straight cut. Jackets are boxy and cut short and the shorts little flared. To mark Wrangler’s anniversary, these key denim pieces, for both men and women, also feature the company’s seven icons, including vintage patch, pocket branding and seven belt loops, each highlighted by the use of white stitching. Look for the ‘W’ on the pocket and check out the cool Wrangler by Peter Max collection.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.